Data gathering was the focus of the Community Branding Initiative in the second quarter. In October 2018, a Vision Survey was distributed to nearly 500 business and community leaders in Cary. In November, North Star revisited Cary to collect feedback through structured interviews, focus groups, and informal conversations with citizens, workers, and visitors in various locations around town. A public input phase concludes on January 31, allowing everyone who works or lives in Cary to provide feedback through a community-wide survey. The results from these efforts are being analyzed and are expected to be presented this spring. Work on the Branding Initiative will continue throughout 2019.