Over a year ago, Cary partnered with other Wake County municipalities in a joint effort to promote participation in the 2020 U.S. Census. Early planning efforts were successful; however, the COVID-19 pandemic thwarted most public outreach events, and census takers were unable to go door-to-door to take counts. In April, Cary had a response rate of just 65 percent.
Toward the end of Q4, staff from various departments worked together to improve that response rate. Planning and Marketing staff created informational flyers, posters and ground signs that conveyed information about the value of the census and encouraged participation. Cary’s Police Department distributed material to dozens of apartment complexes and to several area churches where community events took place. Cary’s PRCR staff posted ground signs at public parks and along Cary’s greenway trails. Staff also provided electronic versions of messaging to apartment complex managers to distribute to residents. As of June 30, Cary reached a response rate of 74 percent.
According to the U.S. Census Bureau, census workers will be back in the field mid-August. In the meantime, Cary is working hard to ensure a complete count of our population. With the goal of an 82 percent response rate, Cary will continue to collaborate with other municipalities and to promote the census on Cary’s web site, social media and BUD newsletter.